USE CASES

Using AudienceLab to Find Customers With Intent to Buy Specific Products and Services

Problem – You Can’t Find Prospects Actively Looking to Buy:

You are looking for specific people wanting a specific product and/or service e.g. consumers looking for a roofing service or maybe even commercial businesses looking for a roofing service.

How will you find them?

Facebook interests are far too vague and likely carry intent which is non-existent or outdated.

Google ads are too expensive and often clients are always in the ‘competition comparing and shopping around’ stage.

What Our Customers Do to Solve This:

Using our behavioural feed of over 60 billion behaviours (refreshed daily) our customers are able to find anyone looking for any service and.or product.

They either use our 26,000 pre-made market audiences OR create a custom model.

Real Examples of Customers Doing This

How Emmittee Was Able to Target Businesses Looking For Commercial Roofing

Here’s how Emmittee used intent data to target business owners searching for commercial roofing services:

First he identified all the keywords that his customer was looking to target.
He uploaded these keywords into our custom model AI builder to identify anyone looking for a new roof
He then turned on the B2B filters to find specific companies.
An audience of businesses actively looking for a commercial roof was updated each day
He sent this list over to Instantly and sent cold emails

Results:

7 appointments from just 1 email
Already a closed deal (first email).

Why This Is Important

Most agency owners will rely solely on interest targeting provided by ad platforms…this is NOT intent. This is page likes and it’s often outdated.

If you want real intent, you need to find real signals like transactions, and specific browsing behaviour.

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