Problem - Trapped In Your Own Agency:
Imagine you have an agency generating $70kish. On paper it looks great!
- Big team
- Fancy website
- Stripe screen shots
- The status of being a “7 figure agency”
But then reality kicks in…
The profit margins suck.
To keep a quality of service, you cannot just hire random VA’s overseas…
To keep clients happy you need full time account managers.
Then there is operation costs, commissions etc. All in all after $70k revenue…you are left with $20k profit.
That’s what most agencies are currently going through and what our client Emmitte had simply had enough doing.
What Our Customers Do to Fix This
Emmittee decided to quit his traditional agency model and switch to data as a service.
Instead of dozens of meetings, writing copy, editing videos and spending hours inside ads manager…
He condensed his DAAS agency into just a few hours per week and that is spent working on the agency not in it.
Here’s what he did:
1. He only focused on prospects that had active ad accounts and currently spending money on ads and/or generating traffic.
2. He focused on providing audiences and ‘syncing’ them to the clients ad account. All he needs to do is build the audience based on clients request, use the Facebook sync to send it to the clients account then provide them a 1 off consultation of how to set-up the campaign structure.
3. He created consultation up-sells and exclusivity for certain industries.
4. Rinse and repeat.
In just over 6 months, Emmitte has a DAAS agency producing well over $50k per month with close to 80% profit margins – his only expense being additional account managers and ad spend to find new clients.
Real Examples of Customers Doing This
See the workshop where emmitte breaks down his process of building a $50k/m daas agency
Why This Is Important
In every agency, you will reach a point where you either need to up-sell existing clients (create more value) or generate more clients (create more work). Most agency owners fall into the trap of trying to scale on low profit margins and end up getting trapped!
