Problem:
Client sold a high ticket medical device with starting price $40,000 plus. They were struggling to find their ideal customer on Facebook ads as their target was strictly medical professionals that specific diagnostic testing equipment.
Solution:
- The client provided us with a list of competitors and a seed list of ideal keywords.
- We used these keywords to create an ‘audience prompt’ which we copied into the AudienceLab custom models feature.
- This custom model was used to identify all user profiles actively searching for ‘diagnostic medical equipment’ in past 24 hour period.
- We then used the B2B2C feature to identify only those who were medical professionals.
- Audience was synced directly to an outbound B2B team.
Results:
- First list of just 60,000 medical professionals produced over 600 quality leads (people willing to join a demo) which equated to over $24m in pipeline value.
- The entire process took just 3 days.
