Problem - Your Not Closing On the First Call:
A common problem we have from when speaking with agency owners is their close rate is down due to them charging too much too soon.
In a world of high ticket coaching agency owners are made to believe that they can run an ad, then on the call pitch a $50k offer, handle a few objections with a Sam Ovens-like silence. The real world does not work like this.
The real problem here is that prospects are more skeptical then ever, and need a way to build trust.
What Our Customers Do to Solve This:
Our customers implement an easy to fulfil, low friction down-sell which is designed to create instant trust and set-up a high ticket up-sell once they “know it works”.
They usually do this by:
- Down-sell the SuperPixel as an easy way to generate leads from existing traffic
- Down-sell the audience syncing as a way they can use the data in their ads.
Real Examples of Customers Doing This:
Simon from FlowState uses the SuperPixel as an easy down-sell and cross sell to existing customers.
- He charge zero sign-up fee
- Install the SuperPixel
- Resolves traffic and charges the client cost per lead
- He then up-sells email management services – this is how he brought in over $200k additional revenue for a single client!
Why This Is Important
So many agencies are too quick to assume they have a “broken” sales process by selling too much too soon. What’s worse is If they don’t have a proven down-sell like the SuperPixel, then they actually end up selling ‘free trials’ where they do just as much work for free!
