Using AudienceLab’s Sync Feature to Target Your Prospect On Every Channel Simultaneously

Introduction – 00:00

At AudienceLab, we’re excited to share our newest innovation: multi-channel targeting with our Audience Sync tool. This feature lets you reach your ideal customers across various platforms—automatically. By setting up your targeting once, you can refresh and sync your audience daily, creating limitless possibilities for outreach through cold emails, call centers, ads, and more.

Understanding Your Audience – 00:20

Effective audience targeting is about more than keywords; it’s about diving into multiple dimensions of your customer base. That’s where our 6-dimensional approach comes in. We call it “6D Targeting,” which breaks down audience profiles into six unique components, each demanding different messaging and data points to create a robust targeting strategy.

IQS Persona: The Heart of AudienceLab – 01:10

The key to effective targeting lies in IQS: Intent, Qualification, and Size. Intent covers what customers are actively looking for, Qualification includes demographic and financial details, and Size ensures the audience is scalable for broad outreach. Balancing these elements helps refine your target group, even if it means adjusting one to achieve another. For instance, targeting high-intent customers with lower qualifications might improve reach while sacrificing a bit of specificity.

Compound Messaging for Cohesion – 02:15

When using multiple channels, maintaining a unified message across platforms builds trust. This technique, called “compounding,” means referencing touchpoints to create cohesive communication. For example, referencing a LinkedIn message in a follow-up email or a business email in a cold call creates familiarity and improves conversions.

The Six Dimensions – 03:00

Each audience component requires specific messaging:

Business Email for cold outreach.
Business Phone Number for direct business communications.
LinkedIn URL for LinkedIn outreach.
Personal Sha-256 for encrypted email campaigns.
Verified Consumer Email for consumer-focused outreach.
Consumer Phone Number for follow-ups on personal communication.

Syncing Your Audience Data – 04:15

Once your audience profile is set, you can sync it across platforms. You’ll have the flexibility to schedule updates as frequently as daily. Using tools like Make or Zapier, or platforms like Kixie for call centers, gives you total control to direct verified, real-time audience data to your outreach channels.

Implementing with Custom Models – 05:10

AudienceLab’s Custom Models feature helps you refine your target even further. Let’s say you’re targeting agencies interested in identity resolution. Through Custom Models, you can specify qualifications, set parameters, and use predefined attributes, like income, credit rating, and seniority. This extra layer of targeting helps maximize campaign impact.

Wrapping Up – 06:30

Audience Sync’s 6D approach isn’t just multi-channel marketing—it’s about linking each touchpoint with precision. This unified targeting approach can increase engagement, streamline communication, and improve conversion rates. So, the next time you’re designing a campaign, remember: with Audience Sync, reaching your audience in a way that resonates has never been easier.