How We Partnered with Flow State to Crack the Code on Client Reactivation—and How You Can Too

Let’s face it—getting anonymous website visitors to stick around can feel like chasing shadows. They come, they browse, and then poof, they’re gone! But what if there was a way to bring them back and turn those digital drifters into loyal, paying customers? That’s exactly what we’re doing at AudienceLab, and thanks to our incredible partnership with Simon Chin and the team over at Flow State, we’ve got it down to a science.

In this post, we’ll pull back the curtain on how we’ve been using pixel technology to skyrocket client reactivation. We’re talking 30% open rates and up to 21x ROI. If you’re looking to breathe new life into your leads, this one’s for you.

Meet Flow State: The Wizards Behind the Curtain (00:00:02 – 00:00:32)

So, how did we get here? Well, our secret weapon in all of this is Flow State, and specifically, their head honcho, Simon Chin. Simon and his team have been working closely with us for a couple of years now, fine-tuning the art of reactivation. He’s the kind of guy who doesn’t just talk about results—he delivers them, and with some jaw-dropping numbers too: 2-3x ROI for clients is the norm.

The good news? This magic isn’t reserved for e-commerce giants alone. Whether you’re selling skincare or SaaS, this strategy works like a charm across the board.

What’s the Deal with Pixel Technology? (00:00:32 – 00:02:20)

Now, let’s talk pixels. No, not the ones in your TV—these pixels are little snippets of code we plant on your website. They act like detectives, identifying anonymous visitors who haven’t yet subscribed or made a purchase. Think of them as your ultimate lead detectives, catching the digital Sherlock Holmes types before they vanish.

These visitors are potential leads just waiting for a nudge in the right direction. Once we’ve got them on our radar, we can retarget them with emails or ads that actually speak to their interests. No more sending out vague newsletters into the void. We’re getting specific, relevant, and timely.

Crafting the Perfect Reactivation Workflow (00:02:20 – 00:03:45)

A one-size-fits-all approach? Not our style. We create personalized workflows tailored to different types of visitors. That means if someone’s eyeing a particular product but didn’t quite make it to checkout, we’ve got a message lined up just for them. And if they added something to their cart but ghosted at the last minute? Don’t worry, we’ve got that covered too.

Simon and the Flow State team have helped us nail down a seamless workflow that’s all about automation and smart segmentation. Once the pixel picks up a visitor, we work our magic by cleaning and verifying the data, removing duplicates, and focusing on fresh leads. From there, it’s all about sending the right message at the right time—and with minimal effort on your part.

A Winning Case Study: Sticky You’s Incredible Success (00:03:45 – 00:06:00)

If you’re wondering how this works in the real world, allow us to introduce you to Sticky You, a Canadian e-commerce brand that has seen some pretty wild results since implementing our reactivation strategy. In just the first 30 days of using our pixel, they gained over 102,000 new leads. But that’s not all—their average order value from those leads was 50% higher than their existing traffic. Let’s just say, their ROI hit a cool 21x, and we’re still celebrating.

This shows what’s possible when you combine the right tech, the right strategy, and a bit of marketing wizardry. It’s not magic, but it sure feels like it.

The Art of the Offer: How We Keep Emails Opening and Conversions Rolling (00:06:00 – 00:10:00)

Here’s the thing: sending an email is one thing, but getting people to actually open it and take action? That’s a whole different ball game. This is where offers come in—and not just any offers. We make sure the offers in our reactivation emails are better than anything else the customer will find on the website. If the brand is offering 20% off to the public, we might slide in with 25% for our re-engaged visitors. Exclusive? Absolutely. Irresistible? You bet.

And we don’t just stop there. The emails are tailored to the specific pages and products visitors interacted with, making each message feel personal and relevant. No “spray and pray” approach here—just targeted, high-value offers that get results.

Breaking Down the Setup and Pricing (00:10:00 – End)

Now, let’s talk about the nitty-gritty: setup and pricing. At AudienceLab, we like to keep things simple and performance-driven. We charge based on resolved emails, which means you only pay for the leads we successfully convert into actionable contacts. We’re all about making sure our clients see tangible results before the bill comes due.

And, in case you’re wondering, we handle all the heavy lifting. From setting up email workflows to scrubbing data and optimizing campaigns, we’ve got it covered. Whether you’re using Klaviyo, ActiveCampaign, or another email platform, we’ll integrate seamlessly and keep everything running smoothly.

Why Reactivation is a Game-Changer for Your Business

So, why does reactivation work so well? Simple: you’re engaging with visitors who have already shown interest in your brand. They’ve browsed your site, clicked on a few products, maybe even started to check out. They’re not cold leads—they just need a little nudge. And that’s where we shine.

With our partnership with Flow State, we’ve helped hundreds of businesses grow their leads, boost conversions, and improve their ROI. Whether you’re in e-commerce, services, or beyond, reactivation is a proven strategy to grow your customer base and make the most of your traffic.

If you’re ready to unlock the full potential of your website traffic, let’s talk. At AudienceLab, we’re here to help you turn missed opportunities into measurable wins.