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Audience Breakdown Calculator

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Audiences Breakdown
Ad Spend
VS
$0.00
Average Order Value
$0.00
We often see an increase in AOV by focusing on more hyper intent audiences. Increase by 10 percent
Total Sales
200
600
400
CPA
VS
$66.67
Revenue
$39,400.00
$118,200.00
$78,800.00
Total Profit After Adspend
$19,400.00
$98,200.00
$78,800.00
Site Conversion Rate
%
%
1.00%
See example of how we took conversion rate from 8 percent up to 13 percent with AL Audiences. Increase CR by at least 30 percent
Click Through Rate
%
%
1.50%
AL Audiences increase CTR by on average 30 to 40 percent. Increase CTR by 30 percent
Clicks
10000
20000
10000
Cost Per Click
$1.00
Impressions Needed
500,000
571,429
71,429
Cost per 1000 Impressions
$5.00
In some cases AL data will decrease CPM, however often the result is better, more quality audiences. For this reason only decrease CPM by 10 percent
Cost per 1 Impression
$0.04
$0.04
$0.01

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