Problem with Their Current Targeting
Air.ai is an ai voice model Saas that creates inbound systems for advertisers and agencies. They were looking to target specific industries on Facebook Ads that had both the intent and qualifications to afford their 12 month subscriptions.
Solution and How They Used AudienceLab’s B2B2C Targeting
- Using the AudienceLab B2B2C feature, we were able to identify all the agencies over a certain revenue amount.
- Mapping this via our pre-made segment for ‘conversational ai’ we were able to map businesses that were actively searching for ai technologies and voice model products.
- This audience was synced directly to Facebook via our AudienceLab Facebook sync which pushed fresh data in everyday.
Results After Just 30 Days
Over $11m revenue generated in just 30 days from $250,000 ad spend. That is a 40x Return on Investment. The quality of the leads was 50% higher than before with higher conversion rates while paying less for cost per show up.
